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How to Beat the Pinterest Algorithm

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Algorithms are a pain in the ass, especially to us online creators who do it for a living. For those veteran business owners who are used to the old Pinterest algorithm are not too happy. But this may be a good thing for new and upcoming bloggers.

It’s a new opportunity for everyone to have a fresh start and get the creative juices flowing again.

Do you want to start your own blog? I recommend going self-hosted and here’s why:

  • Any content you create is your own
  • You have the ability to monetize your blog by adding ads or affiliate links
  • You can customize your blog the way you want
  • You are your own boss and you set the rules for success for your blog

I will be creating an in-depth post on why you should go self-hosted. But if you’re ready to start your blogging journey, click the link here or the image below and get started today!


 

RELATED: HOW TO GET OVER YOUR FEAR OF STARTING A BLOG


What is Pinterest looking for now?

The Pinterest algorithm is now putting more emphasis on FRESH CONTENT. This has always been a thing on Pinterest, so it is nothing new. It’s now starting to be more prominent and it makes sense. Our eyes are constantly seeking fresh new things that catch our attention, whether it be new pins, products, services, etc.

Well, Pinterest has made some other MAJOR changes to its algorithm in 2020. So if you are really trying to make Pinterest your main source of the traffic to your blog or business, these changes are essential for your success in the online world.

This post may contain affiliate links. This means that I get a commission if you purchase through my links, at no cost to you. You can read the full disclosure here.


CREATE MORE FRESH PINS FOR THE SAME POST

Pinterest, being a visual search engine, is constantly looking for new images to share on their platform for others to see. Just copying and pasting the same description on your new pin will not cut it.

Pinterest considers a pin to be “fresh” by:

  • Using different images for your pins. Zoom in or use different angles.
  • Changing up your fonts. Experiment with fonts that you don’t normally gravitate to. Be sure that the fonts are legible.
  • Changing up your title. Don’t use the same title for all pins that you create for the same blog post. Search on Pinterest to find inspiration in brainstorming various titles for your pins.
  • Trying different colors for your graphics. Try to break free from the standard branding colors that are frequently used. Spice it up a bit.
  • Copying and pasting the description from your old pin to your new one will not cut it. If possible, try using new keywords in your description so that Pinterest can recognize it as a fresh new shiny pin.

How can I create fresh new pins?

I love using Canva to create all of my Pinterest graphics.

It does take time to constantly be creating new pin graphics for your blog posts. You can really minimize your time creating Pinterest graphics and create ONE template for all of your posts.

This is ideal for newbie bloggers who don’t have a lot of content to share.

So how I would go about this is to dedicate some time to create one template a week. I would then choose around 15 blog posts (if you have that many) and use that template to create fresh new pins that you can share on your relevant boards.

TIP: It is recommended to create new pins for your blog post weekly. Create one template pin weekly and use that template to create new fresh pins for the posts that you will promote that week.

PIN LESS OFTEN BUT MORE OF YOUR OWN CONTENT

Pinterest is all about the new, the hip, and the now. Fresh new content is what catches Pinterest’s eye. Pinterest is like a baby, it gravitates to the new and shiny things and quickly will get bored and move on to the next new and shiny thing.

Content can be anything: a new blog post, offering a new service, a new product, a new e-course, etc. 

Before, Pinterest would recommend that you pin more of other people’s pins and less of yours (around 50 pins per day). In my opinion, I believe that was a lot to do on a daily basis. With the new algorithm change, Pinterest says less is more, about 15-20 pins on average.

It does sound counterintuitive to reduce the number of times you pin because you think “isn’t pinning more going to get my content seen by more people?”  Sounds logical, right. But with the new Pinterest algorithm, focus more on creating fresh pins to share with your audience.

So now with the drastic pin reduction, focus more on pinning more of your own pins to your own boards. Of course, you can pin other people’s pins but I would utilize those 15-20 pin recommendations to be used to share your own content.

Quality over quantity in this situation.

SEARCHING FOR KEYWORDS IS KEY

From your blog title to your alt text on your images, everything needs to be relevant. When creating your pins, make sure you do your research and find relevant keywords that people will search for on Pinterest.

For instance, let’s say I’m trying to look at how to monetize my blog. I would go onto Pinterest and type out “monetize blog”, or “how to monetize my blog”. These would be your keywords that you should incorporate into your blog post, Pinterest graphic, and Pinterest description.

POST CONSISTENTLY

This is a no-brainer. Pinterest loves consistency, so do people. When people enjoy your content and you are consistent in posting every X times, they will be expecting new content from you.

This can be difficult for those who work a full-time job and may not have time to whip out fresh new content every week.

Always do what you can handle. If you can only put out a blog post every month, then so be it. If you can do it once a week, even better. Getting your content out there is key to getting eyes on your blog and growing your traffic that way.

When you’re inconsistent, people will quickly move on to others who are and you don’t want to lose your reader due to inconsistency. Set a schedule and stick with it and the results will follow.

PIN TO YOUR MOST RELEVANT BOARDS FIRST

Once you create your fresh pin, start by pinning it to your MOST RELEVANT board.

I would manually pin my fresh pins to my relevant boards first and then I would schedule them to Tailwind.

So this time around, I would be picky on which boards I would pin my fresh pin. Remember, for Pinterest not to consider you spamming the feed with your pins, pin only around 15-20 pins per day.

This is where your pinning strategy may change. You may have been used to pinning way more than 20 pins per day. Now, you have to really think about which board deserves your lovely, fresh pins.

LET’S SUMMARIZE

Okay, this is a lot of information to take in. It may also be a pain for established bloggers who were used to the old algorithm.

But if you want to stay relevant and continue having eyes on your blog, it is very important to be flexible and adjust to the changes that life throws at you.

Here’s a summary of the recent algorithm changes and the things that you can utilize to continue driving traffic to your blog if you use Pinterest as your main source of traffic.

  • Create fresh pins
  • Change up the keywords you use in your pin description
  • Create one template weekly and use that template to create your fresh pins
  • Less is more. Share on average 15-20 pins per day of your own content.
  • Share your pins to the most relevant board first
  • Make a schedule to make sure you are creating/sharing content consistently

Pin for later or share on FB!

How to Beat the Pinterest Algorithm

Until next time,

 

 

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